Total Hire Renew Training Kit Partnership with Ewe Rams


24.06.19 Total Hire Renew Training Kit Partnership with Ewe Rams

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Derby County Ladies are pleased to announce a renewed two-year deal with local firm Total Hire and Sales who have again signed on as the club’s Training Kit Partner ahead of the 2019/20 FA Women’s National League Northern Division Campaign.

The Derby based firm who have multiple sites across the region support, Derby County FC, the Ewe Rams and their Honorary President, rising British boxer Sandy Ryan, proudly advocating their support of women’s sport. Director Carl Tidey believes that supporting local sport has been great for their business.

Tidey said “We’re blessed to see so much quality sport in a small region and having clubs like Derby County, Derbyshire CCC can give companies a huge platform to grow their business. Aligning with both Derby County Ladies and Sandy Ryan gives us as a business new areas to attract a varied customer base. Having the Total Hire logo across the training kit of the senior team has meant that we are constantly in view of existing, new and prospective customers.”

“We’ve been delighted with the partnership for the past two seasons and had no hesitation in signing on for another two-year deal. We see the considerable progress the club is making an are happy to have played, and going forwards play our part in that.”

According to Relationships Director Neil Jackson, the retention of Total Hire for an extended two years is down to the club providing what they offer and also the success of both the Ewe Rams and the FIFA Women’s World Cup that is proving that the Women’s game is breaking barriers.

Jackson said “We’re delighted to have retained the support of Total Hire for another two seasons and I think that there prominent place on the front of the training kit keeps their upcoming brand visual and it stands out amongst other clubs.

“The sport is going from strength to strength and companies are seeing the exposure that their businesses are getting by aligning with the fastest growing sport in the country. This is only amplified when you see the success of the Women’s World Cup taking place currently and the buzz that is being generated.

“Add into that what the club can offer in terms of exposure at our matches, as well as 24/7 exposure via our media footprint and its of little surprise that our portfolio of partners grows season on season. For us its about ensuring that everything we do is acknowledged as a ‘partnership’ rather than a ‘sponsorship’, which is a key part of why our retention levels are so high.”


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